Roksolana Pyrtko on the Role of Retail and Entertainment Complexes During Wartime: Spaces That Evolve Together With People
War has permanently changed our lives. It has reshaped habits, values, and even the way we look at everyday things. Retail and entertainment complexes, once seen mainly as places for purchases and leisure, have taken on a greater meaning. Today, they are an essential part of urban infrastructure — not only economically, but also socially and culturally. In wartime, their role extends far beyond commerce. Like every organization in Ukraine, retail and entertainment complexes are seeking ways to contribute to victory. This is not simply an internal decision — it is a direct response to people’s needs. Ukrainians have consciously shifted their preferences: choosing domestic brands, wearing patriotic colors, and embracing symbols that reflect identity and resilience. Already in 2022 we observed how Ukrainian fashion changed under the impact of war: collections became dominated by blue and yellow, military-inspired styles, traditional embroidery, and designs with nation...